About the Project
This project was unique, in that it didn't involve hardly any design work. This church had a brand created by a small agency, but they weren't sure how to apply or use it. Here's where I came in: We took an audit of all the brand channels from service bulletins and hymnals, to emails and social media pages. We then began writing their story connecting their rich history, with their current outreach goals and initiatives. We used this story to create a presentation to roll out the new brand, get buy-in from long time members and create excitement for the community to invite new members.
When we first met no one in the room said they knew anything about marketing or design but we were able to identify individual strengths, weaknesses, and interests within their current team, that we could connect to best practices.
When we first met no one in the room said they knew anything about marketing or design but we were able to identify individual strengths, weaknesses, and interests within their current team, that we could connect to best practices.
