C&C Barbershop
About the ProjectCraig Campbell, Owner & Barber at C&C Barbershop in Greenfield, Ohio contacted me about signage for his new business. Knowing that one, a new business was coming to my hometown, and two that he was reaching out to work with me, I immediately called him back. Working with small business owners, especially in my hometown is my passion. There's something about helping them bring their dream of being a business owner come true that warms my heart and makes my work fulfilling. After talking with him on the phone, we decided to approach the project by creating a full brand rather than just a logo. We met in person at his barbershop so he could show me around. As if the exposed original brick, arched doorways and handmade counters behind the cutting chairs weren't enough, Craig and his wife Brandy described in detail all the plans they had to spruce it up, including a moose head which I think Brandy is still hard on the prowl to find!
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Step 1: Mood Boards
Step 2: Logo Concepts
From there, they picked the first moodboard above and I began working on logo concepts. The logos below are the rejected logo concepts.
Upon reviewing they fell in love with specific parts of a few of the logos so we worked together to find the best combination for their final logo.
Upon reviewing they fell in love with specific parts of a few of the logos so we worked together to find the best combination for their final logo.
Step 3: Brand Application
To complete the project we built out brand elements and signage based off the new logo. We worked with Abbott Image Solutions out of Wilmington, Ohio to handle the production and installation, and they did a mighty fine job! Working with Craig, his wife Brandy, and their son Carter was truly a blast. They were so involved in the process and their excitement and interest in creating their brand made my job easy. Craig's passion for being a barber truly shows and seeing him smile as we stood outside his shop one night after the install was the best feeling. Every time I walk by his shop downtown, I always see his barber pole on and a smiling customer behind the chair. If you're ever in the area, stop in a let Craig give the full treatment!
Step 4: Re-apply branding to a new store front
When Craig, the owner reached out to me just a year or two later after we branded his first location, he reached out again to skin his new shop. Leveraging the brand assets created previously, we created a new awning design on an existing frame, added some gold vinyl elements to the windows to keep the vintage barbershop feel and created an easel sidewalk sign to appeal to the quaint downtown feel and catch the eye of people driving by. We also installed a corner sign to let people know about additional parking behind the barbershop.